Our founder's love for finesse, earth-friendly materials, and well-tailored
bags took her on a journey to explore some of the most amazing alt-
materials to leather and faux leather.

On the quest to find something that mirrors the luxe of leather, versatility
of canvas, durability of jute, the low-impact nature of recycled materials,
and the finish of bespoke tailoring, she set out to find an all-in-one!

Curated with extensive research, numerous interviews, various material
samples, multiple prototyping, design trials, and thorough user-centric
testing performed over a period of 18+ months is what evolved into Joon
Blu.

These are more than just handbags – Unique yet classy, it’s an accessory
that resonates with you and exudes a character of its own. JB’s unique
patterns, various colors, and ultra-durable quality are redefining what
premium looks like. Say goodbye to stereotypical solids and faux leather
that cracks or peels!

Our commitment goes beyond mere aesthetics – Joon Blu bags are
created using recycled PET yarns, making them more durable than ever,
100% washable, and versatile enough to fit seamlessly into your life; knitted
to form, ensuring a zero-waste production process – a step towards our
shared love for the planet.

We make sure you find exactly what you're looking for – an extension of
your identity.