Breaking Stereotypes, one bag at a time!
A slow-fashion brand, crafting timeless, multi-functional and durable zero-waste bags for the woman of today
About Us
The never-ending quest for the perfect attire and, of course, the ideal bag to carry our world within. We are what we wear. We believe a bag should encapsulate the spirit of a woman’s individuality.
Curated through extensive research, numerous interviews, creatively crafted material samples, multiple prototyping, design trials, and thorough user-centric testing performed for over 18 months is what evolved into Joon Blu.
Joon Blu’s are more than just handbags, they are playful yet classy & sophisticated, tailor made to resonate with your unique choice, and exudes a character of its own that adds to your style quotient . Our patterns & colors are here to change the landscape. Say goodbye to stereotypical solids!
Our commitment goes beyond mere aesthetics. Joon Blu’s, an impactful detail, are created from recycled polyester, making them more durable than ever, washable and versatile; knitted to form, ensuring a zero waste production process – a step towards our shared love for the planet.
Joon Blu’s are an expression of individuality, tailored for women who beat the odds. We make sure you find exactly what you’re looking for
- an extension of your identity.
Do you believe in second chances?
We do!
Each bag we create is made from recycled PET bottle yarns, keeping thousands of tons of plastic from ending up in oceans & landfills and gaining a new, durable life at the same time.
Each bag recycles approximately 30-80 PET bottles.
Single-Panel Technology
With a zero-waste philosophy at the core of our production
process, each bag is crafted from precisely formed panels,
designed to be sewn into perfection through diligent
stitching techniques, leaving behind no waste.
Threaded Treasures
Joon Blu’s transcend the ordinary with their unique blend of colors and intricate patterns. Embracing gender-neutral designs, our patterns reflect timeless style. Experience the artistry of our knits and patterns, carefully crafted to complement your lifestyle and journey with our latest styles here.
Do you believe in second chances?
We do!
Each bag we create is made from recycled PET bottle yarns, keeping thousands of tons of plastic from ending up in oceans & landfills and gaining a new, durable life at the same time.
Each bag recycles approximately 30-80 PET bottles.
Single-Panel Technology
With a zero-waste philosophy at the core of our production
process, each bag is crafted from precisely formed panels,
designed to be sewn into perfection through diligent
stitching techniques, leaving behind no waste.
Threaded Treasures
Joon Blu’s transcend the ordinary with their unique blend of colors and intricate patterns. Embracing gender-neutral designs, our patterns reflect timeless style. Experience the artistry of our knits and patterns, carefully crafted to complement your lifestyle and journey with our latest styles here.
From A to Z
The Material
The cutting-edge recycled materials, offering a blend of durability, softness & washability. Incorporating recycled, reusable, and upcycle-able elements like recycled polyester and metallic hardware significantly helps us to reduce our environmental footprint.
The Design
With captivating patterns, enticing colors and versatile silhouettes suitable for any occasion - Each Joon Blu is a style statement.
The Craftsmanship
Every millimeter of fabric, every stitch, every piece of hardware - the chains, hooks, and zippers, a keen attention to detail and uncompromised precision is our mantra in crafting the finest bags for you.
About the Founder
Dr. Monika Gera
Founder, Joon Blu & One For Blue
Monika’s journey has been all about consistency. With One For Blue and now Joon Blu, she continues to bring creativity and innovation to the table. At Joon Blu, she brings together her sharp sense of style & comfort, the drive for women empowerment and her love for nature. At the helm of all affairs – from the finest details on a piece to collaborating with artists, NGOs and our community of customers – Monika steers the ship at Joon Blu, turning fashion & style into a force for change.
